There are moments in a brand’s journey that feel like a culmination and a beginning all at once. These past two months have been just that.
The biggest news: Dara Kaye Jewelry is now officially at Bergdorf Goodman (in store and online). Let me say that again, slowly…Bergdorf. Goodman. To be the first-ever lab-grown diamond fine jewelry line on the main floor of their iconic Jewelry Arcade is beyond surreal. It's the kind of dream that doesn’t just live on vision boards, it lives in years of late nights, endless design tweaks, and the unwavering belief that modern luxury deserves new rules.
We celebrated the launch on May 1st with an incredible evening surrounded by old friends, new faces, and some of you that now have become friends as well. It was such a dream to celebrate this night together and to meet YOU. There was champagne. There were diamond bracelets. There were a few happy tears. If you were one of the many who came to support; thank you. Your presence meant everything.
Since then we have sold through almost ALL of our necklaces and just dropped a little replenishment in store and online this week, so if you are looking for anything immediately, Bergdorf Goodman is your girl!
In other news, our new Architectura Bracelets made their debut that night: bold, structured, and inspired by the geometry of Soho’s architecture, ancient temples and modern cities alike. Weighty, solid anchor chain from Italy, they are sumptuous and bracelets you will certainly FEEL, physically and emotionally. They are meant to all be stacked together for major impact, but of course, if you should choose restraint, they are beautifully worn as singles.
And then there’s the new Evil Eye Tennis Necklace, the tennis necklace that will outstyle all of the others, our signature evil eye featuring a bezel set sparkling marquise cut lab-grown diamond suspended on 14 inches of lab grown diamond tennis necklace. This Evil Eye Tennis Necklace makes the absolute perfect addition to any collection and levels up the tennis game swiftly. Game. Set. Match.
And yes, our Evil Eye Medallion Tennis and Chain Bracelets are having a moment and we can’t keep them in stock. It’s the kind of piece people stop you on the street to ask about, and you may or may not hesitate to share where it's from.
What else is happening? A little personal update, summer is certainly calling. I’ll be traveling to the Galápagos (this will be my second time there and it is an incredible experience), then St. Tropez, and finishing the season in London and The Cotswolds. Expect inspiration pulled from volcanic coasts, British brutalism, and Provençal sunlight. (If you’ve followed me long enough, you know a new collection always begins with a passport stamp.)
In the meantime, I hope you visit us at Bergdorf. Try on the bracelets. See the craftsmanship up close. Jewelry is meant to be lived in, layered on, and most importantly, felt.
Here’s to everything that’s happening. And everything that’s next.
With love and sparkle,
Dara
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